I always go back to some drugstore beauty products, like L’Oreal Paris’s Tinted Serum Foundation, Physicians Formula Butter Bronzer, and my real holy grail: E.l.f.’s Power Grip Primer. Fans of the stronghold formula (which is a lot of you, since it Cosmo Readers’ Choice award last year) will be happy to know that e.l.f. has just come out with its first hair products: a Power Grip Hair Gel Wand and a Power Grip Gel Pomade.
Power Grip Hair Gel Wand: $5 at ELF Cosmetics; Gel Pomade + Brush Bundle: $11 at ELF Cosmetics; e.l.f. Power Grip Hair Gel Wand: $5 at ELF Cosmetics; Gel Pomade + Brush Bundle: $11 at ELF Cosmetics.
These hair products are based on the viral primer that people love because it keeps makeup in place. They are meant to give your hair the same budge-free staying power. The pomade comes in a huge jar with a hairbrush for only $11 (which is a great deal for how big it is). It’s great for smoothing hair back into sleek updos, styling fringe or defining texture. The pomade also smells fruity and fresh, which is better than most gels, which don’t smell this good. Then there’s the wand, which costs only $5 in true e.l.f. style. It works great for smoothing out flyaways, shaping edges, and making finishes that are free of bumps.
For Cosmopolitan, Jasmine Hyman
I tried all three products before they came out on March 4, and as you can see, they turned my boring ponytail into a polished updo. The curved bristle brush held on to every stray hair and helped me make a perfect high ponytail (which, to be honest, pulled my face too). My hair didn’t feel crunchy or sticky even after hours of wear, and it stayed in place during a 95-degree yoga class.
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Cosmopolitan’s Jasmine Hyman
These Power Grip hair products turned my frizzy, stringy hair into smooth and shiny hair in just a few swipes and brush strokes. No one is surprised that e.l.f. has done it again. They have come up with drugstore products that work just as well (if not better) than ones that cost three times as much. I can say with confidence that these are going to be my new favourite hair favourite hair products.
